Madeline Schnapp is Editor of the weekly TrimTabs Personal Income and Consumer Cash Flow Analysis and the monthly TrimTabs Monthly Employment Analysis. She is an economist who specializes in identifying emerging trends that significantly impact the financial markets. Ms. Schnapp tracks the “cash” side of the liquidity equation using approximately 120 cash-related economic indicators. She is a frequent speaker in the financial industry; her most recent keynote presentations were at the National Association for Business Economics (NABE) and the American Association of Independent Investors (AAII).

Before joining TrimTabs Investment Research, Ms. Schnapp was the Director of Market Research at O'Reilly & Associates, a leading publisher of technical books. At O'Reilly, Ms. Schnapp began gathering data on a variety of economic indicators using web spiders to automate the data gathering process. Using these web spiders to monitor the frequency of certain technical terms in USENET discussion groups, she correctly forecast the rising popularity of the Linux operating system. She also used web spiders to predict the softening of the technical book publishing business and the bursting of the technology bubble in 2000.

Prior to her position at O'Reilly, Ms. Schnapp was a geophysicist working in the field of earthquake prediction at the U.S. Geological Survey and Woodward Clyde Consultants. There she analyzed a variety of indicators such as earthquake patterns, changes in the earth's magnetic field, tilt of the earth's surface, and animal behavior, to predict earthquakes. She now uses the same mathematical and analytical techniques to analyze and predict market-shaking events rather than earth-shaking ones.

Ms. Schnapp has a Bachelor's Degree from Stanford University, a Master's Degree in Geophysics from the University of Colorado, and a Master's Degree in Engineering from the University of California (Berkeley).