trends that significantly impact the financial markets. Ms. Schnapp tracks
the
“cash” side of the liquidity equation using dozens of unique and proprietary
real-time and near real-time economic indicators. She is a frequent speaker
in the financial industry; her most recent keynote presentations were at the
National Association for Business Economics (NABE) and the American
Association
of Independent Investors (AAII).Before joining TrimTabs Investment Research,
Ms. Schnapp was the Director
of Market Research at O'Reilly & Associates,
a leading publisher of technical
books. At O'Reilly, Ms. Schnapp began gathering
data on a variety of economic
indicators using web spiders to automate the
data gathering process. Using
these web spiders to monitor the frequency of
certain technical terms in USENET
discussion groups, she correctly forecast
the rising popularity of the Linux
operating system. She also used web spiders
to predict the softening of the
technical book publishing business and the
bursting of the technology bubble in 2000. Prior to her position at O'Reilly,
Ms. Schnapp was a geophysicist working in the
field of earthquake prediction
at the U.S. Geological Survey and Woodward Clyde
Consultants. There she analyzed
a variety of indicators such as anomalous
earthquake patterns, changes in
the earth's magnetic field, tilt of the earth's
surface, and animal behavior,
to predict earthquakes. She now uses the same
mathematical and analytical
techniques to analyze and predict market-shaking
events rather than earth-shaking
events. Ms. Schnapp has a Bachelor's Degree in Physics/Geophysics from Stanford
University, a Master's Degree in Geophysics from the University of Colorado,
and a Master's Degree in Engineering from the University of California (Berkeley).
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